Karina Plyachenko is an Art and Creative Director with
6+ years of experience across video and photo production, social media management + strategy, digital design, creative concepts and art direction. Experienced in overseeing 360° campaigns from briefing to execution, leading in-house teams and external agencies across different creative areas and formats. Founder of Onpaper Studio




ffface.me x loook.ai 

An award-winning innovation agency pioneering future-facing tech experiences for the world’s leading brands, including L’Oréal Group, Inditex and LVMH.

The ffface.me team develops immersive experiences and emerging tech solutions, spanning AI mirrors, virtual try-on, AI-generated content, CGI, digital fashion, mixed reality, interactive billboards, AI photobooths and phygital retail experiences.
Global Campaigns

Services

AI Creation, Art Direction, Production, Shoot Supervision, Post-production direction
 
Global Ad Campaign
H&M x Stella McCartney
Collection AI Try-On
Boss x The Open Real-time
AI Clothing Try-On Mirror
Permanent storefront installation
for Under Armour in London




Zalando 

Sink Stories — a beauty-focused visual series created for Zalando, exploring different routines, moods and product worlds through editorial sink imagery.
Photo Campaign  

Services

Art Direction, Shoot Supervision, Image Selection,
Post-production direction
 

Credits

Art Director Karina Plyachenko
Photographer Riccardo Contrino
Producer Ramez Melhem
Set Design Pelin Gebhard
Set Assistant Tobias Gratz
Light Operator Sascha Krautz
Digi Alex Craddock
Stylist Nicole Weber



Ruslan Baginskiy 

Collaborative project of Onpaper+Suff Studio

Practical examples, how through concept, photography, videography, and design, we can turn brands into strong players. From idea to execution, full journey: Creative direction → Production → Editing → Copywriting → Smart targeting.
Ad Campaign  

Services
Art Direction, Idea
 

Credits


Art Directors Karina Plyachenko, Denis Polyakov
Photography Yan Wasiuchnik
Video Karina Plyachenko
Model Maria Luisa Desiderio
MUA Sonia Kieryluk
Production Ruslan Baginskiy



Typology 

Typology is a French skincare & beauty brand founded with the goal of re-imagining the cosmetics industry through simplicity, transparency, and ethics.
Photo Campaign

Services
Art Direction, Photography, Post-production direction





Ruslan Baginskiy x Galeries Lafayette

During Couture Fashion Week in Paris, Ukrainian brand Ruslan Baginskiy unveils a total takeover of Galeries Lafayette.
The project marks the brand’s 10th anniversary with a large-scale presence at one of the most iconic department stores in the world – Galeries Lafayette Paris Haussmann.
A historic Art Nouveau building from 1912, Galeries Lafayette has long been a global stage for fashion, design, and cultural storytelling.
Film about the projects “Tales”
Ruslan Baginskiy x Galeries Lafayette
 

Services

Co-direction, Content Creation / Video, Co-editing
 


Link to the project



Studio Nani 

Studio Nani is a state of the art association founded by Serena Zom in 2020. The brand only operates with high quality fabrics, selected and fetched from small factories all over Europe. The fabrics are often residuals or dead-stock. This allocation of goods contributes to the attempt of diminishing the ecological footprint of the overall fashion industry with a slow fashion operation.

Photoshoot for Social Media Channels

Services

Art Direction, Production, Photography, Post-production direction, Formatting for Social Media


Credits
Mua by Anna Stykala
Model Yana Shapkina,
represented by 
Let it Go Management
Brands
Toska 
Studio Nani (Rotterdam)
Credits
Art Direction and Photography by Karina Plyachenko
Retouching It’s like a hug Studio
All garments are dyed by hand, using natural compost derived from local producers such as restaurants and florists. The dying process requires skill, patience and time which results in unrepeatable outcomes of color-ways, impossible to duplicate by mass machines




Elle Poland

Elle is a worldwide magazine that offers a mix of fashion and beauty content, society and lifestyle.
Cover Story Video for Elle Poland Youtube and Instagram Channels

Services

Idea, Dop, Post-production, Editing, Color Grading

Video on Youtube





Hroa

Hroa Studio is a jewellery brand based in Poland, created by Dana Obukh.
X-Minerals Video Campaign

Services

Idea, Dop, Post-production, Editing, Color Grading



Credits

Music Viika Tory
Photography & 
Creative Concept Max Gronowski
Model Nicole Nowocień
Styling Nikita Zyk
Mua Sasha Nosikova
Hair Valeria Romashova
Assistant Marta Winiarek
Assistant of Photography
Filip Wyszyński
Lingerie NOWMA



Toska Studio 

Toska’s sculptural jewellery and sustainable clothing brand inspired by the natural world, celebrates the cycles of nature, change, recreation, and reincarnation. Hand-carved in wax, cast in recycled silver — emphasizes melting silver instead of using a new one.
Video Campaign

Services

Idea / Direction, Editing



Credits

Cinematography Dima Zinych

Camera assistants Jakub Makowski
Gaffer Marta Rzewuska
Design and styling Anna Ziemniak
Hair and make up
Dawid Wieczorkowski
Talent Zuzanna Kuś (Modelplus)
Music Voin Oruwu / Dima Koloah
Production Onpaper Studio


2026