Karina Plyachenko is an Art and Creative Director with
5+ years of experience across video and photo production, social media management + strategy, digital design, creative concepts and art direction. Experienced in overseeing 360° campaigns from briefing to execution, leading in-house teams and external agencies across different creative areas and formats. Founder of Onpaper Studio

Geometric Goods is a premium leather goods brand, designed to complement your Apple products. Driven by a love for minimalism and geometry.

Video Campaign

Story of the City and its Rhythm is title of video campaign for Geometric Goods. My biggest inspiration for this film was Warsaw architecture. Brutalism that is intertwined with modern buildings. Chaos and the rhythm, in which we should to keep up with everything and can’t keep up with anything. This is life — endless movement through this chaos

Services

Idea / Direction, Editing, Color Grading

Credits

Cinematography Dima Zinych
Camera assistants Jakub Makowski
Style and Assistance
Kateryna Dvoretska
Production Onpaper Studio
Makeup Snezhana Konovalova
Model Simone Izzo
Agency Uncover Models

2026