Karina Plyachenko is an Art and Creative Director with
6+ years of experience across video and photo production, social media management + strategy, digital design, creative concepts and art direction. Experienced in overseeing 360° campaigns from briefing to execution, leading in-house teams and external agencies across different creative areas and formats. Founder of Onpaper Studio



Ruslan Baginskiy x Galeries Lafayette

During Couture Fashion Week in Paris, Ukrainian brand Ruslan Baginskiy unveils a total takeover of Galeries Lafayette.
The project marks the brand’s 10th anniversary with a large-scale presence at one of the most iconic department stores in the world – Galeries Lafayette Paris Haussmann.
A historic Art Nouveau building from 1912, Galeries Lafayette has long been a global stage for fashion, design, and cultural storytelling. Film about the projects “Tales”
Ruslan Baginskiy x Galeries Lafayette 

Services

Co-direction, Content Creation / Video, Co-editing
 


Link to the project

2026