Karina Plyachenko is an Art and Creative Director with
6+ years of experience across video and photo production, social media management + strategy, digital design, creative concepts and art direction. Experienced in overseeing 360° campaigns from briefing to execution, leading in-house teams and external agencies across different creative areas and formats. Founder of Onpaper Studio




Zalando 

Sink Stories — a beauty-focused visual series created for Zalando, exploring different routines, moods and product worlds through editorial sink imagery.
Photo Campaign  

Services

Art Direction, Shoot Supervision, Image Selection,
Post-production direction
 

Credits

Art Director Karina Plyachenko
Photographer Riccardo Contrino
Producer Ramez Melhem
Set Design Pelin Gebhard
Set Assistant Tobias Gratz
Light Operator Sascha Krautz
Digi Alex Craddock
Stylist Nicole Weber


2026